This year’s Awards programme attracted a higher-than-ever number of entries in its 16 categories that cover both retailer and supplier awards, as well as the key student designer award that itself pulled in more than 300 entries from young hopefuls across the country. On-schedule deliveries, customer service and stockist support are part of the equation in shortlisting for the supplier awards, while shop design, marketing and promotion, supplier support and meeting agreed payment terms will influence entries in the retailer categories. This year, votes for The Bridal Designer of the Year title were cast by visitors at the London and Birmingham National Wedding Shows in the autumn as were votes for the hotly-contended Wedding Dress of the Year award. In some categories, because the standard of entries was so high, we have for the first time increased the number of finalists. Bonny Bridal was nominated in the Best Plus-size Collection along with:
Callista
Sincerity Plus
Sonsie by Veromia
Special Day
White Rose
Over the years, the Bridal Buyer Awards have grown in stature and are widely-acknowledged as the most important and authoritative awards in the industry today. Judged by panels of experts, entries are meticulously assessed - to reach the shortlist entrants must meet rigid criteria; to become a finalist is a considerable achievement.
In a glitzy award ceremony in Harrogate this week, Bonny Bridal, scooped up the Best Plus-size Collection Award. A company spokesperson said: “We are over the moon to win this award! Design, style and fit are absolutely important to us when we create gowns for this very important collection. We make sure that the brides who try on and eventually purchase an Unforgettable wedding gown know that they are getting a gown that is made just for the curvy shape of a woman. Winning this award just shows you that our hard work is paying off! We are in touch with our brides - and we love making them feel like they are the most beautiful bride on their big day! We share this award with all our partner stores who have gowns for plus size brides to try on and with all our Unforgettable brides....because they are the big winners! Thank you all so very much for this prestigious award. We promise to work even harder this coming year for you!"